App
App
App
App
Retail Banking
Retail Banking
Retail Banking
Retail Banking
Impact
The redesigned app significantly enhanced functionality and accessibility and serves over 370,000 customers and manages $26 billion in assets. This transformation has been pivotal in modernizing and digitizing Motusbank's financial services, which is a key stepping stone in reaching their overarching goal to innovate and maximize customer satisfaction.
The redesign of the Motusbank app resulted in a more cohesive and intuitive experience for customers, as reflected in the updated iOS app reviews, which show a marked improvement in user satisfaction.
The redesign and introduction of new features in the Motusbank app were very well-received; so much so that its parent bank, Meridian Credit Union, underwent a redesign to adopt the new Motusbank design patterns and features.
Impact
The redesigned app significantly enhanced functionality and accessibility and serves over 370,000 customers and manages $26 billion in assets. This transformation has been pivotal in modernizing and digitizing Motusbank's financial services, which is a key stepping stone in reaching their overarching goal to innovate and maximize customer satisfaction.
The redesign of the Motusbank app resulted in a more cohesive and intuitive experience for customers, as reflected in the updated iOS app reviews, which show a marked improvement in user satisfaction.
The redesign and introduction of new features in the Motusbank app were very well-received; so much so that its parent bank, Meridian Credit Union, underwent a redesign to adopt the new Motusbank design patterns and features.
Impact
The redesigned app significantly enhanced functionality and accessibility and serves over 370,000 customers and manages $26 billion in assets. This transformation has been pivotal in modernizing and digitizing Motusbank's financial services, which is a key stepping stone in reaching their overarching goal to innovate and maximize customer satisfaction.
The redesign of the Motusbank app resulted in a more cohesive and intuitive experience for customers, as reflected in the updated iOS app reviews, which show a marked improvement in user satisfaction.
The redesign and introduction of new features in the Motusbank app were very well-received; so much so that its parent bank, Meridian Credit Union, underwent a redesign to adopt the new Motusbank design patterns and features.
Impact
The redesigned app significantly enhanced functionality and accessibility and serves over 370,000 customers and manages $26 billion in assets. This transformation has been pivotal in modernizing and digitizing Motusbank's financial services, which is a key stepping stone in reaching their overarching goal to innovate and maximize customer satisfaction.
The redesign of the Motusbank app resulted in a more cohesive and intuitive experience for customers, as reflected in the updated iOS app reviews, which show a marked improvement in user satisfaction.
The redesign and introduction of new features in the Motusbank app were very well-received; so much so that its parent bank, Meridian Credit Union, underwent a redesign to adopt the new Motusbank design patterns and features.
Overview
Motusbank, a digital bank for millennials (ages 25-40), is a subsidiary of Meridian Credit Union. The previous state of the app was visually unappealing and lacked key features important to the target demographic. The scope of the project was to update the Motusbank app and modernize its digital services.
Overview
Motusbank, a digital bank for millennials (ages 25-40), is a subsidiary of Meridian Credit Union. The previous state of the app was visually unappealing and lacked key features important to the target demographic. The scope of the project was to update the Motusbank app and modernize its digital services.
Overview
Motusbank, a digital bank for millennials (ages 25-40), is a subsidiary of Meridian Credit Union. The previous state of the app was visually unappealing and lacked key features important to the target demographic. The scope of the project was to update the Motusbank app and modernize its digital services.
My Role
I was the lead product designer on the team. My responsibilities ranged from designing user stories from data and responses I collected from the data science team and from user surveys; to shaping the design and product strategy, developing wireframes and information architecture, designing the UI, building prototypes and conducting user testing; and to running internal workshops, and working closely with developers during the handoff process.
My Role
I was the lead product designer on the team. My responsibilities ranged from designing user stories from data and responses I collected from the data science team and from user surveys; to shaping the design and product strategy, developing wireframes and information architecture, designing the UI, building prototypes and conducting user testing; and to running internal workshops, and working closely with developers during the handoff process.
My Role
I was the lead product designer on the team. My responsibilities ranged from designing user stories from data and responses I collected from the data science team and from user surveys; to shaping the design and product strategy, developing wireframes and information architecture, designing the UI, building prototypes and conducting user testing; and to running internal workshops, and working closely with developers during the handoff process.
The Challenge
The challenge I took on was to improve the app store ratings by achieving certain key performance indicators (KPIs), including facilitating the onboarding process for new members, encouraging existing members to log in regularly, and making it easier for all members to open new products within the app.
The Challenge
The challenge I took on was to improve the app store ratings by achieving certain key performance indicators (KPIs), including facilitating the onboarding process for new members, encouraging existing members to log in regularly, and making it easier for all members to open new products within the app.
The Challenge
The challenge I took on was to improve the app store ratings by achieving certain key performance indicators (KPIs), including facilitating the onboarding process for new members, encouraging existing members to log in regularly, and making it easier for all members to open new products within the app.
Final Screens
Final Screens
