App
App
App
App
Live Selling
Live Selling
Live Selling
Live Selling
Impact
Auctions is a new feature that has become a major revenue driver for Complex NTWRK. This innovation has led to heightened customer engagement, increased spending, and overall revenue growth.
Introduced in 2023, Auctions now make up 63% of Complex NTWRK's revenue, with a quarterly growth rate of 23%. To date, we have conducted approximately 2,269 Auctions shows, featuring over 59,000 items. In addition to revenue, Auctions has been wildly effective in boosting user engagement; the feature has resulted in a 172% increase in chat messages per show and average show watch time has increased by 4:58 minutes, a 1116% rise compared to traditional live shows.
Impact
Auctions is a new feature that has become a major revenue driver for Complex NTWRK. This innovation has led to heightened customer engagement, increased spending, and overall revenue growth.
Introduced in 2023, Auctions now make up 63% of Complex NTWRK's revenue, with a quarterly growth rate of 23%. To date, we have conducted approximately 2,269 Auctions shows, featuring over 59,000 items. In addition to revenue, Auctions has been wildly effective in boosting user engagement; the feature has resulted in a 172% increase in chat messages per show and average show watch time has increased by 4:58 minutes, a 1116% rise compared to traditional live shows.
Impact
Auctions is a new feature that has become a major revenue driver for Complex NTWRK. This innovation has led to heightened customer engagement, increased spending, and overall revenue growth.
Introduced in 2023, Auctions now make up 63% of Complex NTWRK's revenue, with a quarterly growth rate of 23%. To date, we have conducted approximately 2,269 Auctions shows, featuring over 59,000 items. In addition to revenue, Auctions has been wildly effective in boosting user engagement; the feature has resulted in a 172% increase in chat messages per show and average show watch time has increased by 4:58 minutes, a 1116% rise compared to traditional live shows.
Impact
Auctions is a new feature that has become a major revenue driver for Complex NTWRK. This innovation has led to heightened customer engagement, increased spending, and overall revenue growth.
Introduced in 2023, Auctions now make up 63% of Complex NTWRK's revenue, with a quarterly growth rate of 23%. To date, we have conducted approximately 2,269 Auctions shows, featuring over 59,000 items. In addition to revenue, Auctions has been wildly effective in boosting user engagement; the feature has resulted in a 172% increase in chat messages per show and average show watch time has increased by 4:58 minutes, a 1116% rise compared to traditional live shows.
Overview
Auctions is a feature that allows customers to bid on trendy, exclusive products during a live show. Auctions are competitive, interactive, fast-paced, and, most importantly, fun.
Overview
Auctions is a feature that allows customers to bid on trendy, exclusive products during a live show. Auctions are competitive, interactive, fast-paced, and, most importantly, fun.
Overview
Auctions is a feature that allows customers to bid on trendy, exclusive products during a live show. Auctions are competitive, interactive, fast-paced, and, most importantly, fun.
My Role
As the lead product designer on the project, I collaborated with the product team to bring Auctions to life from initial concept to final product. I led and conducted project management, feature research, UX design, visual design, motion and interaction design, prototyping, and user testing.
My Role
As the lead product designer on the project, I collaborated with the product team to bring Auctions to life from initial concept to final product. I led and conducted project management, feature research, UX design, visual design, motion and interaction design, prototyping, and user testing.
My Role
As the lead product designer on the project, I collaborated with the product team to bring Auctions to life from initial concept to final product. I led and conducted project management, feature research, UX design, visual design, motion and interaction design, prototyping, and user testing.
The Challenge
Our goal was to increase user engagement and revenue on the platform. Due to the fast-paced nature of Auctions, it was crucial to provide users with timely information and an interface optimized for quick responses, while ensuring a fun and simple experience.
The Challenge
Our goal was to increase user engagement and revenue on the platform. Due to the fast-paced nature of Auctions, it was crucial to provide users with timely information and an interface optimized for quick responses, while ensuring a fun and simple experience.
The Challenge
Our goal was to increase user engagement and revenue on the platform. Due to the fast-paced nature of Auctions, it was crucial to provide users with timely information and an interface optimized for quick responses, while ensuring a fun and simple experience.
Final Screens
Final Screens
