Website
Website
Website
Website
Car Comparison
Car Comparison
Car Comparison
Car Comparison
Impact
I created a car comparison tool for Volkswagen that has over 112,000 visits per month and has been helping customers make informed decisions on their vehicle purchases for more than four years.
Impact
I created a car comparison tool for Volkswagen that has over 112,000 visits per month and has been helping customers make informed decisions on their vehicle purchases for more than four years.
Impact
I created a car comparison tool for Volkswagen that has over 112,000 visits per month and has been helping customers make informed decisions on their vehicle purchases for more than four years.
Impact
I created a car comparison tool for Volkswagen that has over 112,000 visits per month and has been helping customers make informed decisions on their vehicle purchases for more than four years.
Overview
The Volkswagen car comparison tool was built to help their customers compare vehicles and gather key information before moving on to the next step in their car-buying journey. By providing detailed comparisons, it ensures that customers feel comfortable and well-informed before reaching out to a dealership.
Overview
The Volkswagen car comparison tool was built to help their customers compare vehicles and gather key information before moving on to the next step in their car-buying journey. By providing detailed comparisons, it ensures that customers feel comfortable and well-informed before reaching out to a dealership.
Overview
The Volkswagen car comparison tool was built to help their customers compare vehicles and gather key information before moving on to the next step in their car-buying journey. By providing detailed comparisons, it ensures that customers feel comfortable and well-informed before reaching out to a dealership.
My Role
As the lead product designer of this project, I conducted all the preparatory work, including, gathering requirements, conducting research, presenting to stakeholders, conducting competitive audits and creating user stories. I then developed the wireframes, high-fidelity mockups and prototypes for user testing.
My Role
As the lead product designer of this project, I conducted all the preparatory work, including, gathering requirements, conducting research, presenting to stakeholders, conducting competitive audits and creating user stories. I then developed the wireframes, high-fidelity mockups and prototypes for user testing.
My Role
As the lead product designer of this project, I conducted all the preparatory work, including, gathering requirements, conducting research, presenting to stakeholders, conducting competitive audits and creating user stories. I then developed the wireframes, high-fidelity mockups and prototypes for user testing.
The Challenge
My primary goals were to simplify vehicle comparisons while promoting Volkswagen vehicles. My secondary goals were to link users to building and pricing tools, connect them to dealer locators, and increase traffic to the comparison tool.
The Challenge
My primary goals were to simplify vehicle comparisons while promoting Volkswagen vehicles. My secondary goals were to link users to building and pricing tools, connect them to dealer locators, and increase traffic to the comparison tool.
The Challenge
My primary goals were to simplify vehicle comparisons while promoting Volkswagen vehicles. My secondary goals were to link users to building and pricing tools, connect them to dealer locators, and increase traffic to the comparison tool.
Final Screens
Final Screens
